Sylvia Andrés has served as President of the Spanish Association of Congress Centres (APCE) since 2024 and currently holds the position of Deputy Director of Management at the Valencia Conference Centre. She has been closely linked to the Valencia Conference Centre since its opening in 1998, building an extensive career across a range of senior management roles. After leading the commercial department and serving as Deputy Director, she was Managing Director from 2015 to 2025. Since November 2025, she has served as Deputy Director of Management. This professional journey has given her a comprehensive understanding of congress centre management, together with in-depth knowledge of the challenges and opportunities facing the MICE industry. She holds a degree in Economics and Business Administration from the University of Valencia and a Master’s degree in Marketing Management and Commercial Management from ESIC. Earlier in her career, she worked for international companies including Importaco, Winterthur and Huhtamaki Spain. As President of APCE, she promotes collaboration among Spain’s congress centres, the exchange of knowledge and the development of projects aimed at strengthening competitiveness and innovation, while enhancing the sector’s ability to measure, communicate and demonstrate the economic, social and regional impact it generates.